Where is the NBA Store in London?

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For many years, British basketball players have been desperate to have a physical NBA store in the UK. Prior to this year, the best basketball shop that could be found in the UK was Nike Town in London (if only a small section of the actual store). However, in 2021 the NBA opened a store in London. You may be wondering where is the NBA Store in London?

Where is the NBA Store in London? The NBAStore London can be found at 14-16 Foubert’s Place, this is just off one of the most famous shopping streets in London, Carnaby Street.

There is a lot of expectation about the new NBA store. We go into the detail of how to get to the NBA Store and what you can expect to find in the NBA Store.

If you are thinking of buying an NBA jersey, then check out the latest offers from the official NBA retailers below.

RetailerPromotionCodeLink to Store
Free Shipping39ShipGo to Fanatics
10% offJoin NewsletterGo to NBA Store
No PromotionsNo PromotionsGo to Nike
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How to get to the NBA Store

If you are starting at the Oxford Street side of Carnaby street (Coming from Nike Town), you will see the historic Liberty of London department store as you enter onto Carnaby street, from here walk down Carnaby street until you reach the Shakespeare’s head pub, after the pub turn right onto Foubert’s place, the NBA Store London is the 4th shop on your left.

courtesy of the NBA/Fanatics

What is the nearest Tube station to the NBAStore London

Oxford Circus Tube station is the nearest station to the NBAStore in London, this tube station is in Zone 1, and the Bakerloo, Central and Victoria lines all stops here. Tottenham Court Road (Northern Line), Bond Street (Jubilee line) and Leicester Square (Piccadilly Line) are all also within easy walking distance of the NBAStore London.

Who runs the NBAStore in London?

The National Basketball Association (NBA) and Fanatics have opened the first NBA Store in the UK, the new two-floor store is being operated by the American retailer Lids, Lids is part-owned by Fanatics. They aim to offer fans an authentic NBA shopping experience.

What Brands are available in the NBAStore London?

The new store houses an extensive range of official NBA and WNBA merchandise and memorabilia, including exclusive NBA products, apparel, jerseys, headwear, sporting goods, toys and collectables from major brands such as Mitchell and Ness, New Era, Nike and Wilson.

You can also use the in-store customisation service where fans can personalise NBA jerseys and hats for all teams.


Ady first fell in love with basketball following a trip to Orlando in 1994. Ady has been to three NBA All Star Games and has the largest collection of basketball Jerseys in the UK (probably!)

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