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What Is Steph Curry Invested In?

Steph Curry is one of the best basketball players to ever come into the NBA. Some are even starting to argue that he’s the greatest point guard in history. Still though, not all of his success over the years have come on the court. In fact, he’s quite successful off of it as well with his investments and business decisions. So, what is Steph Curry invested in?

What Is Steph Curry Invested In? There are multiple businesses that Steph Curry is invested in at the moment. He had to create a company called SC30 in order to manage his endorsements and investments. It’s the lens everything runs through. Over the years, Curry has invested in SnapTravel, Tonal, Oxigen and TSM among others. These aren’t just minor investments either, some of these have turned out to be smash hits for him financially.

We can’t just leave you with the names of these investments though. We have to take a deeper look into some of the things that they do along with valuation on a couple of them. Curry is flourishing with these off-court moves.

SnapTravel And Tonal

SnapTravel was one of the first major investments that Steph decided to partake in during the year 2018. According to their very own website, SnapTravel is, “a travel agent over messaging offering these same great rates over a private 1:1 chat, while eliminating the overhead of a physical retail store.” SnapTravel is just one subsidiary of the parent company that’s called SnapCommerce. SnapCommerce has big plans for SnapTravel and the expectation is that it could wind up doing very well in the future. As for the other investment here, we have Tonal. Steph decided to get in on Tonal, which is a workout machine powered by AI. Now, the reason this product became so heavily popular is because it gives you practically every workout you’ll ever need without having to leave your home. On top of that, it skyrocketed in sales when the COVID-19 pandemic forced a lot of people to stay inside. Curry picked this out and admitted that he has used the machine for years now and thinks of it as “revolutionizing”. Tonal is one of the hottest investments among other NBA players apparently as Paul George, Klay Thompson and Rudy Gay are all invested in the product as well.

Oxigen And TSM

On the surface, it might look like Oxigen is simply spelled incorrectly but that’s not the case. Oxigen is the official name of the business and it is a beverage company. Curry got his investment in towards the end of the year 2020 and hasn’t looked back. Oxigen is supposedly designed to ease muscle pain and help athletes in the recovery process. It didn’t take much explanation to understand why Steph decided to give money to the company either. He said during an interview that the company aligns themselves with “brands and partners that I truly believe in.” Since this comment, he’s vowed to try and help the company support people in recovery with muscle aches and pains instead of just focusing on flavor. Then, we have TSM. TSM is an esports organization that has grown tremendously in popularity over the years. Back in 2018, Steph invested roughly $37 million to the organization’s leader. Back then, an investment of this magnitude was shocking considering that TSM wasn’t really a top notch esports group yet. They were estimated to be worth $250 million at the time of Steph’s investment in the organization. Fast forward just two short years after this move and suddenly TSM was worth $410 million in 2020. TSM continues to rocket up the rankings and Steph could be sitting back and just watching the benefits roll through.

Guild Education

Guild Education is one of the finest investments that Curry has made throughout his lifetime. Guild Education is an organization that is thriving to make other popular companies give their employees “debt-free degrees.” The companies that they are aiming to target here are all Fortune 1000 companies such as Disney and Lowe’s just to name a few. Curry mentioned how perfect the timing was for his investment as he had recently just launched the “Eat. Learn. Play” Foundation. Now, it’s worth mentioning that at the time of his investment, Guild Education was valued at $1 billion. Forbes recently announced that as of 2022, Guild Education has flown all the way up to a value of $4.4 billion. It’s been incredibly clear that the investment Curry has made with this organization has helped them tremendously. In turn, there are a lot of people out there that have benefitted from the opportunity that Guild Education has given them. Plus, I’m sure the money that he is making because of his investment is certainly helping him out also.


This was one of the more under the radar types of investments but it still counts nonetheless. Curry had chosen to get his hands on Step, a personal banking app that is aimed at teens. There have been a lot of younger TikTok stars backing this new product and promoting it themselves. At first it wasn’t announced that Steph was an investor in the company. However, there was a $100 million funding round that included Steph’s name in the mix. Step launched out of the gates incredibly strong. In the first two months after their launch, they had an estimated user count of half a million. There is still so much potential left to untap here with Step and Curry isn’t wasting any time to get involved and try to capitalize off of it. I’m sure that the next few months will see this investment grow even further and maybe turn into one of Steph’s best investments yet. One final note though was that it wasn’t announced how much he decided to invest. The company simply listed his name on the funding round without the amount next to it. Other popular names on that list were Jared Leto, Will Smith, and Charli D’Amelio.