Steph Curry either fully or partially owns at least 14 different businesses across multiple industries. His primary businesses are SC30 Inc. the company that handles his investment portfolio. Unanimous Media, a media company with current deals with Sony Pictures Entertainment, Audible, and Netflix.
How Steph Curry Made His Fortune
When Wardell Stephen Curry was selected as the seventh overall pick by the Golden State Warriors in the 2009 NBA draft, few had pegged the skinny, unathletic point guard for superstardom. They considered him more of a legacy who got a shot at the NBA by virtue of being NBA great Dell Curry’s son or a hyped-up prospect whose shooting-centric skillset would fail to translate to the ultra-competitive and physical environment of the league.
Even fewer people would have ever thought that a successful NBA career would be the primary source of the nine-time NBA All-Star’s fortune considering that the then-future two-time NBA MVP rookie contract was a four-year, $12.7 million deal.
Curry was also plagued by recurring ankle injuries which limited his development into a star and made him a risky long-term investment – a development that resulted in the 2022 NBA Finals MVP earning a little under $64 million in his first 10 years of the league.
The two-time NBA Three-Point Contest champion nevertheless defied the odds and began establishing himself as one of the best players in the NBA from the Warriors 2012-13 season en route to earning his first All-Star selection the very next season. Curry’s back-to-back NBA MVP trophies and 2015 NBA title win rightfully earned him his first max contract – a five-year, $201.2 million deal.
His current deal and second max contract – four years, $215.3 million – currently makes him the highest-paid player in the NBA. Curry’s total career earnings as of 2023 are well over $305 million and are set to total around $480.2 million by the end of his 2025-26 season. The two-time NBA scoring champion is also believed to be making around $50 million per year through investments and endorsements.
Steph Curry Career Contract Summary
| Year Active | Duration (years) | Contract Total Value (Million $s) | Average Yearly Salary (Million $s) |
| 2009 | 4 | $12.7 | $3.2 |
| 2013 | 4 | $44.0 | $11.0 |
| 2017 | 5 | $201.1 | $40.2 |
| 2022 | 4 | $215.3 | $53.8 |
| 2026 | Unrestricted Free Agent | – | – |
Nike’s Huge Steph Curry Blunder
When Curry entered the league in 2009, very few companies were knocking on his door with endorsement deals. Nike however identified the former Davidson College ace as a promising talent and signed him to a four-year deal.
Despite proving himself during that tenure, Nike developed cold feet when it came time to offer Curry another contract due to his nagging ankle injuries which the sports apparel giant felt would negatively affect his career moving forward and inconvenience their return on investment.
Insulted by their hesitance, Curry opted to sign a new deal rumored to have been just under $4 million per year with a then-struggling Under Armour ahead of his 2013-14 campaign. The 2016 NBA steals leader then went on to make his first All-Star appearance campaign and became one of the most popular players in the league which in turn dramatically boosted his shoe sales.
With Curry’s popularity only growing in the years since, some sources put his current deal with Under Armour, which is set to expire in 2024, at around $20 million per year. Other sources put Steph’s earnings from the company at double the amount.
The 2022 Sports Illustrated Sportsperson of the Year currently now owns a stake in the company as well as a subsidiary – Curry Brand – which many consider as a rival to Nike’s Jordan brand. Curry is rumored to be on the cusp of signing a lifetime shoe deal with Under Armour which is believed to be worth more than $1 billion.
Companies That Steph Curry Has Invested in
Since founding SC30 in 2017, Curry has personally invested in a number of companies that are believed to earn him upwards of $10 million. The said companies are listed below along with when Curry made his investment and the type of business they conduct or the industry they are in.
- Super (formerly Snapcommerce) – Curry invested in the mobile shopping experience company in December 2018.
- Guild Education – Steph invested in the company that provides working adults with classes, programs, and degrees in November 2019.
- Mos – another education-related investment Curry made in May 2020. Mos provides financial solutions to students including but not limited to debit cards, financial advisors, and checking accounts.
- Kikoff – Curry invested in this personal finance platform in July 2020. It offers its users various credit-building solutions.
- Tonal – Curry invested in this smart home gym solution that utilizes coaching and AI to help its users on their strength training journeys in September 2020.
- OXIGEN Water – following in Michael Jordan’s footsteps, Curry invested in a beverage company of his own in October 2020 which produces water that is rich in electrolytes and said to help drinkers “recover and rise”.
- Squire – the four-time All-NBA First Team honoree always sports fresh hairdos and invested in this business management platform to help others find and book great barbers.
- Literati – yet another education-centered investment, Curry bought into this company that supplies curated books to kids, families, and schools in July 2021.
- Step – Curry invested in Step in April 2021. It endeavors to offer teenagers mobile-based financial services.
- TMRW Sports – Steph’s most recent investment (October 2022) is in this sports company that focuses on next-gen approaches to sports, technology, and media. The company was co-founded by golf legends Tiger Woods and Rory McIlroy.
The 2022 NBA All-Star Game MVP also recently started Penny Jar Capital – an early-stage investment firm through which he has invested in Seattle pay equity tech startup Syndio. Curry has equally partnered with Microsoft to invest in Siemens Healthineers and is currently listed as an investor and advisor at CoachUp and as co-founder of Slyce.
Other companies and brands that Curry has a relationship with include TCL Technology (as an investor in Palm Phones), Japanese automaker Infiniti Motors, Callaway Golf, Rakuten, SnapTravel (an online booking site), esports organization TSM, FTX, Panini, CarMax, and Google.