The NBA is one of the most recognised brands on the planet. However, no matter how popular your brand is, for it to be sustainable over the long term, it will require funding. Broadcasting rights will ensure a sizable percentage of what is required to ensure the smooth continuation and growth of the NBA. Now that US laws have changed making sports betting more freely available and the other big sponsorship will come from the NBA’s Sports Betting Partners.
Who are the Sports Betting Partners of the NBA? The official NBA sports betting partners are FanDuel, DraftKings, MGM Resorts, The Stars Group, Bally, and TheScore. They pump Millions of Dollars into the biggest and best Basketball League in the world. Creating both revenue streams for the NBA and opportunities for fans to enhance their fan experience by increasing the personal stakes when they watch NBA games.
Bally Bet Online Sportsbook and Casino
The newest Sports Betting partner to the list is Bally’s. In return for their sponsorship, they are, of course, one of the NBA’s listed partners. In addition, they receive access to league statistics and rankings for all the teams and their respective players. The multi-year agreement is the company’s second strategic alliance with a professional sports league.
The multi-year agreement gives the casino and gambling operator access to official league statistics as well as the ability to utilize official NBA marks and emblems throughout its array of online sports betting products. The sports betting powerhouse have also agreed to collaborate on procedures to maintain the integrity of NBA games.
Partnering with the NBA is an incredible opportunity for Bally’s, and it will contribute to their continued momentum with professional sports leagues Together with the NBA, they hope to unleash innovative, creative, and entertaining sports betting products and services to a larger demographic of NBA fans.
Bally’s is in the midst of a hectic season of activity. Last year, the firm agreed to place its brand on Sinclair’s portfolio of regional sports networks (RSNs), which offer local broadcasts for more than half of the NBA’s clubs in the United States.
DraftKings and Fanduel
In November 2021, The NBA named DraftKings and FanDuel as its co-official sports betting partners, after the expansion of its agreements with both businesses. The multi-year agreements provide both businesses the opportunity to incorporate NBA assets, including statistics and league markings, into their betting and daily fantasy sports systems.
Both Sports Betting houses will offer NBA game highlights as part of the agreements, which have been expanded to include Canada, where the two competing operators expect to operate in the coming months after the Canadian government’s approval to legalize single-game sports betting.
As part of the agreement, FanDuel, an NBA advertiser since 2014, will serve as the official presenting partner of the weekly NBABet Show on NBA TV every Monday night. DraftKings, which has had a partnership with the NBA since 2019, will exclusively provide NBABet Stream, the NBA’s betting-focused broadcast, on its NBA League Pass service and the NBA TV app.
NBA Senior Vice President, Scott Kaufman-Ross, stated that DraftKings has also shown a strong commitment to strategically investing at the convergence of betting and content. He added that they were thrilled to be extending their partnership to include creative initiatives like NBABet Stream, which will engage NBA fans in novel ways.
Since first collaborating in 2019 when DraftKings became an NBA Authorized Gaming Operator (AGeO), the two companies have worked together to offer fan-centric content and product experiences.
DraftKings and FanDuel NBABet Stream – Taking the NBA into the Future
FanDuel Group is a gaming corporation based in the United States that provides sportsbooks, daily fantasy sports, online casinos, and online horse race betting. The firm, which was created in 2009, runs sportsbooks in various states throughout the United States.
The firm began as a daily fantasy sports service, primarily competing with DraftKings. In May 2018, FanDuel agreed to combine with the U.S. businesses of Irish bookmaker Paddy Power Betfair (formerly Flutter Entertainment) to become FanDuel Group, amid the growing legalization of sports betting in the United States.
DraftKings, headquartered in Boston and founded in 2012 by Jason Robins, Matt Kalish, and Paul Liberman, is the only vertically integrated sports betting provider in the United States. DraftKings is a multi-channel sports betting and gaming technology company that powers sports and gaming entertainment for operators in 17 countries.
DraftKings odds, lines, props, and other types of gaming-centric material will be interwoven into the live-game experience during the weekly alternative betting-focused show, highlighting the company’s ongoing expansion in the media and content arenas.
Ezra Kucharz, the Chief Business Officer at DraftKings stated that although the season had just begun, they have already seen the instant effect of the sport amongst their client base, with strong re-engagement as well as robust new betting activity across all of the states receiving its streaming content. This has enhanced the growing popularity of NBA basketball among sports bettors and daily fantasy players during the league’s 75th anniversary season.
In addition to its league partnership, DraftKings has collaborated with various NBA organizations, including the Charlotte Hornets, Detroit Pistons, and Indiana Pacers, to raise awareness among their fan bases about available products and responsible gambling.
NBA – The Enhancement of the Offering across Social Media Platforms
The NBA has handpicked all its strategic partners, across the different platforms, for very specific reasons. However, holistically, they all benefit each other and ultimately the NBA to synergistically enhance the brand that is the NBA.
DraftKings and FanDuel are the two Sportsbooks that have been identified to take the NBA to the next level, across all social media platforms. When they became the “co-official” sports betting partners of the NBA, the deal was built upon existing partnerships between the sportsbook operators and the league.
They will therefore work hand in hand with the NBA to propel the League, which is already the best in the world, into uncharted territories where the brand is not as strong, and make the sport as popular in those countries as what it has become in the USA, and make it a truly Global Brand.